Asger Risom
German automaker expands with six new models tailored for Chinese market, emphasizing EV innovation and luxury
Audi has officially kicked off its new brand offensive in China with the unveiling of the E5 Sportback—a fully electric, mid-size SUV designed specifically for Chinese consumers.
This furthers solidifies the push from western auto makers into the chinese market – the largest of its kind.
Revealed at the Shanghai Auto Show, the E5 Sportback marks a strategic shift for Audi as it pushes deeper into the world’s largest auto market, as reported by El Economista.
The E5 Sportback headlines a six-model expansion, including five traditional Audi “L” versions adapted for China and the debut model under the new China-exclusive AUDI brand developed with local partner SAIC.
E5 Sportback: A New Benchmark
Developed jointly with SAIC, the E5 Sportback combines Audi’s heritage in design and driving dynamics with China’s rapid digital development.
Available with either rear-wheel drive or all-wheel drive, it delivers up to 579 kW (approximately 776 horsepower), accelerates from 0 to 100 km/h in just 3.4 seconds, and boasts a range of up to 770 kilometers.
The model features adaptive air suspension, cutting-edge driver assistance systems, and a redesigned, user-centric interior architecture.
Sales are set to begin later this year, exclusively in China.
Broader Model Lineup
- Audi A5L and A5L Sportback: Produced by FAW Audi, these models feature extended wheelbases for added rear passenger comfort, mild-hybrid 48-volt systems, and the new MMI panoramic dual-display system.
- Audi Q5L: This updated SUV, based on the PPC platform, offers a 125mm longer wheelbase than the global model, combining strong hybrid engines with expanded cabin space.
- Audi A6L e-tron: Following the Q6L e-tron, the A6L e-tron is another fully electric model, offering up to 770 kilometers of range thanks to a 107 kWh battery and 800-volt fast-charging architecture.
Audi’s China strategy reflects its commitment to localized development, delivering vehicles that blend German engineering with Chinese digital innovation.
The E5 Sportback and its siblings are poised to strengthen Audi’s foothold in an increasingly competitive EV landscape.