The U.S. Olympic Committee has filed a lawsuit against YouTubers Logan Paul and KSI's energy drink brand, Prime, for trademark infringement, according to a report by the DR
No Official Partnership
The committee alleges that Prime is using trademarked Olympic phrases and symbols on a special edition of its drink, which was created in collaboration with Olympic gold medalist and NBA star Kevin Durant. The U.S. Olympic Committee argues that consumers could be misled into believing that there is an official partnership between Prime and the committee.
The lawsuit, filed in Colorado on Friday, accuses Prime of unauthorized use of the Olympic trademarks not only on the drink packaging but also in online marketing campaigns.
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Prime Has Not Responded
The lawsuit underscores the committee's commitment to protecting its brand and trademarks, especially given the high visibility and commercial potential of products associated with the Olympic Games. The use of Olympic symbols and phrases is strictly regulated to prevent unauthorized commercial exploitation and to maintain the integrity of the brand.
Prime has yet to respond to the allegations. This case highlights the importance of trademark laws and the need for companies to carefully navigate the use of protected symbols and phrases in their marketing efforts.
