A new study shows that most European car buyers are skeptical about Chinese electric cars — unless they come with a seriously low price tag.
The survey, conducted by data analysis firm Escalent, asked drivers in France, Germany, Italy, Spain, and the UK about their thoughts on Chinese EVs. The data was published by GlobeNewswire.
The results were clear: 72% expect them to be cheaper than any other option on the market.
Younger buyers, especially those under 35, say Chinese EVs need to be at least 10% cheaper than European brands to be worth considering. About a third of respondents said they’d be interested if the price was 11-20% lower than other cars.
But many simply aren’t interested at all, no matter the price.
That puts Chinese carmakers in a tricky spot.
Can they actually deliver the low prices buyers expect? Some brands, like BYD, are doing the opposite—raising prices in Europe compared to what they charge at home in China. That could make winning over European drivers even tougher.
The study also found that interest in Chinese cars is highest in Spain and Italy, while awareness of brands like MG and BYD is growing across Europe. Younger buyers are more familiar with newer brands like Xiaomi, Nio, and Chery, while older generations recognize MG and BYD more.
The message to Chinese automakers is loud and clear: if they want to break into the European market, they either need to offer unbeatable prices or prove their cars can compete on quality and reputation.
