Jaguar, the iconic British car brand, is gearing up for a major transformation.
Now under the ownership of India’s Tata Motors, Jaguar has hit the brakes on car production for an entire year.
The reason? The company is going all-in on electric vehicles.
This move marks the end of Jaguar as we know it, with the brand discontinuing all its current models to focus solely on an electrified future.
Jaguar’s decision to pause production isn’t just a quick pit stop; it’s a strategic overhaul.
According to the magazine Autocar, the company is taking this time to convert its factories for electric vehicle production, setting the stage for a new era.
In December, Jaguar plans to unveil a concept for its new direction — a four-door GT car that’s expected to cost around £100,000 before taxes. This model aims to compete with luxury giants like Bentley.
This sleek new electric car won’t hit the roads until 2028, leaving Jaguar with a very limited presence in the market for the next few years.
To give you an idea, only two new Jaguars were registered in some regions during the first seven months of this year, and it doesn’t look like there will be many more next year.
Jaguar’s CEO, Rawdon Glover, hinted that the brand’s famous feline logo will be “rethought,” but left us guessing about the details.
As Jaguar shifts gears towards an all-electric lineup, the new models will carry names that honor the brand’s rich history. Interestingly, some might even feature designs without a rear window, similar to the Polestar 4.
This ambitious leap towards becoming a luxury electric car brand puts Jaguar in the fast lane alongside competitors like Bentley. It’s a move that comes on the heels of several major automakers — Ford, Mercedes, Volkswagen, Cadillac, and Bentley — making similar commitments to an electric future.
Even Audi recently had to dial back its pledge to go fully electric by 2033, showing just how challenging this race to electrification really is.
Jaguar’s journey is just beginning, and it’s one to watch as they pave the way for a new generation of luxury electric vehicles.
