While much of the auto industry races toward electrification, Mazda has taken a different route – and it’s paying off.
In 2024, the Japanese automaker achieved record gasoline car sales, surpassing its previous North American sales peak from 1986.
In the U.S. alone, Mazda is on track to sell over 420,000 vehicles this year, a 16% increase from 2023, according to Automotive News.
By November, sales had already reached 350,759 units, driven largely by Mazda’s popular crossover models.
The CX-5 remains Mazda’s best-seller, though its sales dipped 7.8%. Meanwhile, newer models like the CX-50 and CX-90 surged, with sales rising 88.9% and 86.9%, respectively. Even the Mazda3, a compact car in a shrinking segment, held steady.
Mazda’s range of electrified vehicles remains modest, but it is expanding.
The company does not separate sales figures for gasoline and hybrid models, a decision that highlights the ongoing relevance of traditional combustion engines.
Mazda’s restrained approach to electrification reflects its management philosophy. The company has focused on developing its own plug-in hybrid systems, as seen in models like the CX-90 and CX-70, while leveraging Toyota’s hybrid technology for the CX-50 Hybrid.
Rumors suggest Mazda is also working on a new plug-in hybrid system and possibly a sports car featuring a rotary engine, a hallmark of the brand.
When it comes to fully electric vehicles, Mazda is proceeding cautiously. Tom Donnelly, president of Mazda North American Operations, explained the company’s measured stance:
"Electric vehicle penetration is at 10% right now, and given recent events, it’s unlikely to rise much further. We’re not a brand that makes bold declarations about reaching 100% electrification by a specific deadline."
Gasoline Cars Still Have a Market
While much of the auto industry has rushed toward electrification — only to face slowing momentum — Mazda’s steady strategy highlights the enduring demand for gasoline-powered cars.
The company’s six-fold increase in U.S. sales since 1986 demonstrates that internal combustion vehicles still resonate with a significant portion of consumers. By prioritizing customer preferences and maintaining a diverse lineup of gasoline, hybrid, and future electric models, Mazda is positioning itself as a flexible and adaptive brand in an evolving market.
Mazda’s success in 2024 serves as a reminder that, while the automotive industry’s future may lean electric, gasoline cars continue to hold an important place on the road.
