Stricter emissions regulations, fierce competition from Chinese and American manufacturers, and the looming deadline to phase out combustion engines by 2035 present formidable challenges.
As electric and digital technologies reshape the market, finding a leader capable of navigating these turbulent times has become a critical task.
Stepping into this pivotal role is Ola Källenius, CEO of Mercedes-Benz, according to Boosted.
Starting in 2025, he will lead the European Automobile Manufacturers’ Association (ACEA), representing 14 of the continent’s largest car and truck manufacturers.
His election comes as the industry braces for transformative changes that will redefine its place in the global economy.
Remain Competitive
Källenius, a Swedish-German executive, brings a wealth of experience. He has been at the helm of Mercedes-Benz for five years, steering the luxury automaker toward a more electric and sustainable future.
Now, as ACEA chairman, his responsibilities grow exponentially. Beyond managing Mercedes’ transformation, he will advocate for the entire European auto sector on issues ranging from emissions standards to global trade policies.
One of his most pressing tasks will be addressing the competitive pressures from Chinese automakers. Companies from China are not only exporting cars to Europe but are also establishing factories within the EU.
Källenius will need to ensure that Europe’s automakers remain competitive, balancing innovation with cost-efficiency.
Another major challenge lies in navigating the EU’s strict emissions targets. While reducing carbon output is critical, Källenius has warned against measures that could lead to significant job losses.
He aims to work toward market-driven solutions, supporting a gradual shift to electric vehicles without sacrificing economic stability.
