Porsche has ventured into the electric vehicle market, but the sales rate leaves something to be desired.
Despite the decline in sales, Porsche remains steadfast in its commitment to electric cars.
Albrecht Reimold, a board member at Porsche, reaffirmed this dedication in an interview with Automobilwoche. He emphasized that electric cars are the brand’s future, despite the current challenges.
Declining Sales
Sales of the Taycan, Porsche's first electric car, have dropped by 51 percent.
Additionally, the Taycan has experienced considerable value losses for owners, with the facelifted model's value dropping by almost $37,500 just 28 days after its presentation earlier this year.
Despite these setbacks, Porsche is not backing down from its investment in electric cars.
Reimold insists that electric vehicles are the right path forward, even if current sales figures do not reflect immediate success.
Impact on Other Models
Porsche's shift to electric also affects other models, including the petrol-powered Macan.
The Macan has already been pulled from the European market due to new regulations and concerns from the European Commission about hacker attacks.
Porsche will continue producing petrol Macans until the end of 2026, after which the platform will reach the end of its cycle.
