The Rimac Nevera electric hypercar made headlines by smashing world records. But now, owners of this ultra-exclusive EV are facing huge financial losses.
One example stands out: a 2022 Rimac Nevera currently up for auction on Bring a Trailer shows just how far values have dropped.
Despite having only 2,150 kilometers (1,336 miles) on the clock, the car has lost more than half its value since it was new.
When first delivered from the factory, this particular Nevera cost about $2.1 million or £1.66 million.
Now, it’s expected to sell for far less, signaling a steep depreciation.
To make matters worse for the original buyer, this Nevera includes pricey add-ons.
Among them is Rimac’s 'Level 2' upgrade package, which adds loads of carbon fiber and cost roughly $80,000 or £62,000.
It also features a special blue paint job priced at $18,500 or £14,300.
“People Don’t Want Expensive EVs Anymore”
The Rimac Nevera isn’t just fast — it's futuristic.
With four electric motors, nearly 2,000 horsepower, and a 0-100 km/h time of 1.81 seconds, it even holds the wild record of hitting 276 km/h in reverse.
Still, demand has been weak. Since the car launched in 2022, only 50 out of the planned 150 units were sold last year.
CEO Mate Rimac, who also heads Bugatti, has a theory.
At the Financial Times Future of the Car conference, he compared electric hypercars to luxury watches:
“An Apple Watch can do everything better. It does 1,000 more things, it's more accurate, it can measure your heart rate,” Rimac stated, as cited by Boosted. “But no one would pay $200,000 for an Apple Watch.”
In his view, as electric vehicles become mainstream, the exclusivity of high-end EVs fades. That makes it harder to sell ultra-expensive electric cars, even those with elite performance.
It’s unclear whether the seller will accept the current bids unless they rise significantly. But one thing’s for sure — the new owner might need driving lessons.
Rimac originally offered driving instruction with each purchase, helping buyers learn how to control the car’s insane power.
And speaking of the future, even Mate Rimac now seems unsure whether electric cars are truly the future — at least not for wealthy driving enthusiasts.
