For years, most people have enjoyed Lurpak butter on their breakfast plates without ever thinking about the mysterious symbols on the packaging.
Part of History
But now, social media users have discovered what the small figures actually represent. It turns out they’re part of a historical story dating all the way back to the Bronze Age.
The Express reports that the shiny silver packaging features four symbols which, at first glance, look a bit like showerheads.
However, these symbols actually depict “lurs,” a type of brass instrument used in the Bronze Age that remains an icon of Danish culture.
“I thought they looked like strange showerheads,” admitted Reddit user u/another_online_idiot, while others found the explanation “fascinating” and a fitting nod to Lurpak’s Danish origins.
A Sign of Quality
Lurpak, which was trademarked in 1901 under the name “Lurmark,” has used these lur symbols as a sign of quality and authenticity from the beginning.
According to the company, the Lurmark label is an official guarantee of quality. Since 1911, the producer has carried out blind taste tests to ensure that only butter of the highest standard is allowed to bear the mark.
“We conduct regular blind taste tests to ensure that only the best Danish dairies, producing the finest butter, can use the Lurmark,” says Lurpak.
Consumers' newfound understanding of the symbols on Lurpak packaging has sparked a wave of fascination on social media, shedding light on a detail that many had never noticed.
