EU Wants to Hold Temu, Shein, and Amazon Accountable for Dangerous or Illegal Products Sold on Their Platforms

Written by Morten Lyhne Petersen

Feb.02 - 2025 8:48 AM CET

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Photo: El editorial / Shutterstock.com
Photo: El editorial / Shutterstock.com
Far too many unsafe products are sold through foreign online platforms.

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A new draft proposal will hold online marketplaces, such as Temu, Shein and Alibaba, accountable for any dangerous or illegal products sold on their online platforms.

Many of the products sold on these do not follow safety standards, and would be illegal to sell in European stores.

This step is meant to reduce safety concerns in Europe, where strict regulations are put on many products, to make sure they are safe for use.

The reforms will also serve to enforce VAT and custom duties being carried out properly.

The Reform Is Meant To Ensure Safety in European Countries

Under the proposed regulations, online retailers will be responsible for collecting customs duties and VAT while ensuring that all products comply with EU safety and regulatory standards.

This will help ensure, that goods are being sold in accordance with European regulations regarding customs and VAT.

The reforms mentioned in the proposal would allow European authorities to conduct thorough inspections on incoming shipments.

The reform would also centralize customs data from all 27 national authorities, and the EU is set to establish a new central customs authority (EUCA) to oversee enforcement.

A shared data network like this would make the process more efficient and would reduce the risk that unsafe and illegal products will enter EU countries.

"EUCA will be able to screen goods based on this information and identify potential risks even before the items are loaded for transport or physically arrive in the EU," Financial Times reported.

Amazon, Shein, Alibaba, and EU representatives did not immediately respond to Reuters' requests for comment outside regular business hours, while Temu was unavailable for a response.