Man Keeps Promise and Eats $6 Million Banana Artwork in Front of Press

Written by Kathrine Frich

Nov.29 - 2024 2:24 PM CET

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Photo: Shutterstock
Photo: Shutterstock
Before eating the banana he called the artwork “legendary”.

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Art is a concept that has always sparked debate. What defines art? Is it the skill of the artist, the emotions it evokes, or the value society places on it?

From classical paintings to digital creations, art has taken countless forms throughout history, according to Ziare.

Modern art often pushes boundaries, challenging viewers to reconsider traditional ideas of beauty and value.

One such piece, Maurizio Cattelan’s “Comedian,” is a perfect example of art that raises questions about its meaning and worth.

“Comedian” is a simple yet provocative artwork consisting of a banana duct-taped to a wall.

Banana and Duct Tape as Souvenirs

It gained fame after being displayed at an art fair in 2019 and sold at a recent Sotheby’s auction in New York for $6.2 million.

The artwork’s new owner, Chinese-American entrepreneur Justin Sun, made headlines when he decided to eat the banana as part of a public event.

On November 29, at a luxury hotel in Hong Kong, Sun carried out his promise in front of journalists and influencers.

Before eating the banana, he called the artwork “legendary” and compared it to the innovative world of cryptocurrencies and blockchain technology.

Sun said conceptual art and NFTs (non-fungible tokens) share similarities because they both exist as ideas and intellectual property rather than as purely physical objects.

Sun purchased “Comedian” not just as a piece of art but as a statement. He explained that eating the banana added to the artwork’s story, turning his act into performance art.

The artwork includes a certificate of authenticity and instructions for replacing the banana once it begins to decay. This ensures the piece can continue to exist despite the temporary nature of its physical components.

At the event, attendees received bananas and rolls of duct tape as souvenirs, embracing the quirky nature of the moment. Sun also announced a $30 million investment in a cryptocurrency platform during the press conference.