Donald Trump Jr., the eldest son of former President Donald Trump, has built a considerable fortune in recent years by leveraging his political influence and name recognition.
Successful Podcast
His diverse ventures include a popular conservative podcast, publishing projects, and business partnerships aimed at conservative audiences, according to Digi24.
His growing wealth reflects a shift towards capitalizing on political appeal, particularly after his father’s presidential term ended in 2020.
Trump Jr. launched his podcast, Triggered, in 2023 on platforms like Rumble, Spotify, and Apple Podcasts. This podcast, which shares its title with his 2019 book, features interviews with conservative figures and critiques of progressive policies.
It’s been a success, with episodes drawing over 100,000 listeners daily, according to Podchaser data, and often reaching hundreds of thousands of viewers on Rumble.
Forbes estimates the show has generated millions in revenue over the past two years, contributing significantly to his $50 million net worth—double his estimated wealth in 2019.
A “No-Apologies” Ethos
In addition to Triggered, Trump Jr. co-founded Field Ethos, a lifestyle brand centered on outdoor and hunting culture, catering to a “no-apologies” ethos.
Launched in 2021, the brand has a quarterly magazine that reportedly had a circulation of 25,000 earlier this year.
He also co-founded Winning Team Publishing, a conservative publishing house that’s produced several post-2020 books by prominent right-wing figures, including Kari Lake and Marjorie Taylor Greene, along with works by Donald Trump Sr. himself.
Trump Jr.’s portfolio doesn’t stop there. He’s involved as an investor and advisor with Public Square, a platform marketed as an “anti-woke” alternative to Amazon, and he serves on the board of Trump Media and Technology Group, the parent company of Truth Social. Despite this board position, he reportedly holds no equity in the company.
After graduating from Wharton in 2000, Trump Jr. joined the Trump Organization, working on projects across New York, Chicago, and Las Vegas
