AI Used to Bypass Copyright Protections Sparks Debate on Intellectual Property

Written by Asger Risom

Mar.19 - 2025 4:15 PM CET

Technology
Photo: Google Gemini Logo
Photo: Google Gemini Logo
Users Exploit Google's Gemini 2.0 Flash to Remove Watermarks from Copyrighted Images

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The rise of artificial intelligence has fueled discussions about its ethical implications, particularly regarding intellectual property. Recent reports indicate that users are leveraging AI tools to remove watermarks from copyrighted images, raising concerns over potential copyright infringement and the future of content ownership.

AI and Copyright Evasion

Users on platforms like X and Reddit have reported that Google's AI model, Gemini 2.0 Flash, is being used to erase watermarks from images available on stock photo platforms such as Getty Images. Some users claim the model can not only remove these marks but also replace them with new ones, effectively allowing the unauthorized redistribution of copyrighted material, as reported by El Economista.

TechCrunch has highlighted that this AI tool remains in an experimental phase and is not intended for large-scale image production. However, concerns persist, as it reportedly struggles only with semi-transparent watermarks or those covering large portions of images. The potential for misuse has raised alarms among content creators and rights holders.

The Larger Intellectual Property Debate

This development reignites long-standing debates about AI's impact on intellectual property rights. Many argue that AI models, trained on existing copyrighted materials, replicate creative works without proper attribution. Critics fear that as AI-generated content becomes more sophisticated, it could diminish the value of original human creativity.

Some governments have attempted to implement ethical AI guidelines, while others, such as China, permit extensive AI training on all types of content with minimal restrictions. OpenAI CEO Sam Altman has recently urged the U.S. to adopt similar policies, warning that strict copyright protections could hinder AI development.

As AI continues to evolve, the tension between technological advancement and intellectual property rights is set to intensify. Whether stricter regulations or industry-led solutions emerge, the debate over AI and copyright infringement is far from over.