Apple is facing a federal lawsuit accusing the tech giant of false advertising regarding its highly promoted Apple Intelligence features.
Filed on Wednesday, the lawsuit seeks class-action status and financial damages for consumers who may have purchased new Apple devices expecting to use features that have yet to be released, Axios reports.
The lawsuit claims that Apple misled consumers by advertising Apple Intelligence capabilities that were either unavailable at the time of promotion or remain inaccessible.
One of the most notable examples cited is Apple’s enhanced version of Siri, which was heavily featured in a television commercial last year starring 'The Last of Us' actress Bella Ramsey who showcased a more advanced, personalized Siri experience—yet those features have yet to roll out.
Apple has since removed the ad, but the lawsuit argues that the misleading marketing already influenced consumer purchases.
The controversy comes amid growing scrutiny over tech companies’ AI claims, as several major firms—including Microsoft, Google, and OpenAI—have faced backlash over overstating the capabilities of their artificial intelligence tools.
Additionally, Apple’s timeline for Apple Intelligence availability remains unclear.
While the company has confirmed that AI-driven features will be gradually rolled out later this year, they will be exclusive to newer iPhone, iPad, and Mac models, leaving many existing Apple users without access. The lawsuit could raise broader questions about how tech companies market AI features that are still in development.
As with many class-action lawsuits, the case may take time to unfold. If successful, it could lead to compensation for affected users—though, as is often the case with such settlements, that could mean nothing more than a small check in the mail.
