Microsoft is ramping up its efforts to move users from Windows 10 to Windows 11.
The company has launched a series of full-screen ads promoting the benefits of upgrading. These ads also encourage users to buy new PCs equipped with Copilot+, an AI-powered virtual assistant.
Microsoft is marketing Copilot+ as the key to maximizing the Windows 11 experience.
The ads are designed to reassure users about upgrading. They promise that moving files and programs to Windows 11 is simple and risk-free, according to Ziare.
Copilot+ PCs are promoted as offering advanced AI tools for better performance and productivity.
These features include smarter multitasking, automation, and enhanced security.
Most Windows users, around 70%, still rely on Windows 10. With official support ending in 2025, they face several options.
Upgrading to Windows 11 is one path, but many older PCs do not meet the system’s hardware requirements.
Another option is paying for extended security updates, available until 2026, but mainly for businesses. The third option is to continue using an unsupported system, which leaves devices exposed to security risks.
The push to upgrade has raised concerns about environmental impacts. Older PCs unable to run Windows 11 may be discarded, adding to electronic waste.
Critics argue that Microsoft’s strategy overlooks sustainability by prioritizing hardware sales over extending software support.
Microsoft’s Copilot+ PCs are being positioned as the best choice for those ready to switch to Windows 11.
These devices use AI to improve user experience and security, but the high cost of these premium PCs may deter many users.
