OpenAI Takes on Google with New Search Feature in ChatGPT

Written by Kathrine Frich

Nov.01 - 2024 10:14 AM CET

Technology
Photo: Shutterstock
Photo: Shutterstock
The Search Engin is Built on an Optimized Version of OpenAI’s GPT-4 Model.

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OpenAI has introduced SearchGPT, a new real-time search feature within ChatGPT, positioning itself as a powerful contender against major search engines like Google, Microsoft’s Bing, and Perplexity.

Beta Tested Since July

With this release, OpenAI aims to reshape how people access up-to-the-minute information online, from sports scores to stock prices and weather forecasts, with data sourced directly from the web and through partnerships with trusted news providers, according to Ziare.

Built on an optimized version of OpenAI’s GPT-4 model, SearchGPT was tested in beta since July and is now available to ChatGPT Plus and Team subscribers, with plans to expand to Enterprise and Edu users soon.

Free-tier access is expected in the coming months. This launch has sparked concerns for industry leaders, as OpenAI’s innovations continue to attract users looking for faster, more interactive search experiences.

Natural Interactions

What makes SearchGPT unique is its conversational approach to retrieving information.

Rather than traditional search methods, SearchGPT engages users in natural, fluid interactions, drawing detailed responses from reliable sources like The Associated Press, Reuters, and Le Monde, accessible through a convenient “Sources” button.

This integration allows users to explore complex topics, view varied perspectives, and track ongoing events in real time.

Since ChatGPT’s debut in 2022, OpenAI has quickly expanded its reach, especially among users seeking alternatives to established search engines.

Alphabet investors have voiced concerns over Google’s market share, worried that OpenAI’s innovative tools could chip away at Google’s dominance.

With SearchGPT, OpenAI could be setting new standards for search technology by combining cutting-edge AI with user-friendly design.

As ChatGPT’s audience grows, the company’s influence on how people gather information is undeniable, challenging Google’s long-standing hold on the search market.