In a significant shift in the mobile phone industry, HMD Global announces the discontinuation of the Nokia brand for its future smartphones. Instead, the Finnish company will focus on launching mobile phones under its own brand, HMD.
The Nokia brand, once synonymous with durability and innovation through models like the Nokia 3310, Nokia 3650, and Nokia N95, has struggled to regain its footing in a market transformed by the introduction of the iPhone in 2007. Despite efforts by HMD Global to revive the Nokia name with a series of smartphones that emphasized user-friendliness, durability, and competitive pricing, these efforts have fallen short.
As a result, HMD Global has decided to phase out the Nokia branding from its future phone releases. This move marks the end of an era for Nokia smartphones but opens a new chapter for HMD Global.
The company hints at the possibility of continuing the sale of basic phones under the Nokia brand, but the main focus will shift towards establishing HMD as a new contender in the smartphone market. HMD Global aims for its upcoming HMD-branded smartphones to be robust, fun, secure, fast, and affordable.
HMD Global plans to unveil its latest HMD-branded smartphones at the Mobile World Congress 2024, promising a fresh lineup that adheres to the company's vision for the future of mobile technology.
