Meta's social media platform, Threads, has achieved a new milestone, now boasting over 200 million users.
This growth has been confirmed by Meta executive Adam Mosseri and was further emphasized by Mark Zuckerberg during the latest earnings call.
In a short time, Threads has managed to attract 25 million new users since its one-year anniversary, testifying to the increasing popularity of the platform.
How Does Threads Stack Up?
Although Threads cannot yet compare in size to Meta's other platforms, such as Facebook and Instagram, its growth shows potential.
The platform's focus on short text updates and a more intimate user experience sets it apart from competitors like Twitter. Mark Zuckerberg has previously stated that he sees Threads as a potential candidate to reach 1 billion users.
The question of what sets Threads apart from the competition is often asked by both new and existing users. Some find the platform's design and functionality more intuitive and less distracting than other social media.
The platform emphasizes fostering meaningful conversations rather than just viral posts, which appeals to a specific demographic of users, according to Engadget.
