The holiday season often brings extravagant decorations. But this year, one German company has taken things to an entirely new level.
Instead of tinsel and lights, their Christmas tree dazzles with pure gold.
At three meters tall and valued at over 2 million euros, the golden tree created by Proaurum is being called Europe’s most expensive Christmas tree.
Made from 2,018 gold coins carefully affixed to an acrylic pyramid, the structure weighs an impressive 63 kilograms.
Each coin is a work of art in itself, crafted in collaboration with the Austrian Mint, according to Digi24.
One side features the iconic organ of the Vienna Philharmonic’s Golden Hall, while the other showcases a selection of musical instruments. The coins not only add shimmer but also celebrate European cultural heritage.
An Experience
Mirko Schmidt, founder of Proaurum, explained the concept behind the golden tree.
“Gold is unlike any other investment,” he said. “You can’t produce it on demand. It’s a unique form of wealth, and this Christmas tree perfectly represents its value.”
Constructing such an intricate display was no small feat. Every coin was meticulously attached by hand, ensuring the tree’s flawless appearance. The result is a statement piece that combines holiday cheer with timeless luxury.
Visitors can view the tree at Proaurum’s headquarters in Munich from December 3 to December 15. It’s more than just a festive decoration — it’s an experience.
Standing before it, you can’t help but marvel at the craftsmanship and opulence that went into its creation.
The golden Christmas tree is also a nod to the enduring allure of gold as both an investment and a cultural symbol. While other decorations might dazzle for a season, this creation reminds us of gold’s lasting beauty and value.
