Canada has long taken pride in its national identity, often defining itself in contrast to its powerful neighbor to the south.
While sharing deep economic, cultural, and political ties with the United States, Canadians are quick to assert their independence.
Whether in trade disputes, foreign policy, or cultural debates, there is a strong desire to protect the country’s sovereignty.
That sentiment is now being expressed in an unexpected way — through a simple blue hat.
Not for sale
Ahead of important trade discussions with American officials, Ontario Premier Doug Ford arrived at a summit wearing a cap that read Canada Is Not for Sale.
The message quickly gained attention as Canada faces the prospect of increased tariffs if Donald Trump follows through on his pledge to impose new trade restrictions, according to Digi24.
Liam Mooney and Emma Cochrane, designers from Ottawa, created the hats after seeing a viral segment on Fox News where host Jesse Watters mocked Ford and referenced Trump’s previous remark about annexing Canada.
Watters claimed that Canadians should feel privileged to be taken over by the U.S. Mooney and Cochrane were stunned by the comment and decided to craft a direct response.
Mooney described the hat as a small act of patriotism. The design features a bold, simple font created in Canada.
Sales started at a steady pace, but demand surged after Ford wore the hat to a regional leaders' meeting and posted a link to the online store.
Since then, over 45,000 hats have been sold, including more than 150 to U.S. buyers.
Ford’s decision to wear the hat drew praise from across Canada’s political spectrum. Prime Minister Justin Trudeau and Foreign Minister Mélanie Joly reacted positively.
Former Environment Minister Catherine McKenna posted on X, saying she wanted one.
Even Manitoba Premier Wab Kinew, a progressive often at odds with Ford, acknowledged the design, joking that he hoped it came in orange.
With trade tensions rising, Canadian leaders have been urged to present a united front. Ford insisted that standing firm is the only way forward, stating:
"You can’t let someone hit you over the head with a sledgehammer without hitting back twice as hard."
