The Colosseum in Rome has partnered with Airbnb in a $1.5 million deal to promote "conscious tourism."
The collaboration includes an educational program about the Colosseum's history. It will conclude with a unique experience for eight selected guests and their companions.
Participants will reenact gladiator battles and follow the underground paths used by ancient fighters to reach the arena, according to Digi24.
This initiative coincides with the release of Gladiator II, the sequel to Ridley Scott’s iconic 2000 film. Built in the 1st century, the Colosseum remains one of the most well-preserved structures of antiquity.
It draws millions of visitors every year and is a symbol of ancient Rome’s cultural legacy.
Not An Amusement Park
The project has generated significant criticism. Many argue that hosting modern performances in such a historic site diminishes its cultural value.
Activists accuse Airbnb of contributing to rising rental costs and pushing out local residents in major cities like Rome.
Alberto Campailla, from the nonprofit Nonna Roma, said that platforms like Airbnb are “literally driving residents out of neighborhoods.”
Tourists have also expressed concerns. Jaime Montero, visiting from Madrid, called the initiative inappropriate.
"The Colosseum is a symbol of Rome’s past, not an amusement park," he said.
Others see the partnership as a sign of growing corporate influence over cultural landmarks. Salvatore Di Matteo from Naples compared the sponsorship to a territorial takeover by large corporations.
Despite the backlash, Colosseum Archaeological Park Director Alfonsina Russo defended the partnership. She explained that sponsorships like this are necessary to fund the maintenance and restoration of the historic site.
