Malaga, a popular Spanish tourist destination welcoming millions of visitors annually, is grappling with the consequences of mass tourism. In 2023, the city received approximately 14 million tourists.
Despite the economic benefits, local residents are increasingly dissatisfied with the impact on their community.
This summer, the situation escalated to the point where protests and anti-tourist campaigns were organized to highlight the negative effects of tourism. Local activists claim their hometown has been transformed into an "amusement park" for visitors, many of whom come for the nightlife and often disrupt public order. They argue that the post-pandemic tourism boom has exacerbated the situation, distorting the rental market and disrupting normal life in the city center.
In response to these issues, Malaga's municipal authorities have revised regulations for tourists and launched an awareness campaign. The initiative includes 17 billboards and numerous posters in English and Spanish, reminding visitors of behavioral guidelines aimed at improving life for locals and enhancing the tourist experience.
One of the primary changes is the introduction of a strict dress code for visitors. Following complaints about tourists walking around the city center in swimwear or shirtless, a law has been passed prohibiting topless appearances in public spaces. Violators now face fines of up to 750 euros ($839).
Local authorities have also addressed noisy and disruptive behavior in residential areas. Tourists are now advised to refrain from shouting, loud singing, and playing music in places and times when local residents are resting.
Another important point is the restriction on using bicycles and scooters on sidewalks. Authorities strongly urge tourists to use designated areas for these activities to avoid inconveniencing pedestrians.
The campaign also reminds tourists about the importance of maintaining cleanliness, emphasizing the use of trash bins and waste containers, especially near monuments, historical sites, parks, and gardens.
Local authorities claim these measures are aimed at combating "undignified behavior" that they believe damages the reputation of resort towns.
