Prime, the energy drink co-founded by social media influencers Logan Paul and KSI, is facing a lawsuit over allegations that it contains illegal substances. Launched in 2022, Prime quickly gained a strong following in the sports and energy drink market thanks to the popularity of its founders and aggressive marketing strategies.
But recent developments have cast a shadow over the brand's success.
Accusations of Harmful Chemicals
The lawsuit against Prime Hydration, the company behind the sports and energy drink line, alleges that its products contain per- and polyfluoroalkyl substances (PFAS), commonly known as "forever chemicals."
These chemicals are notorious for their adverse effects on human health and the environment. According to studies, PFAS can cause reproductive harm, reduce immune system response, and increase the risk of higher cholesterol levels and obesity.
Milberg, the law firm leading the lawsuit, revealed that only the grape flavor of the drink had been tested for these harmful substances. The other flavors and the Prime Energy drink have not yet undergone testing but could potentially contain similar chemicals.
Impact on the Brand
Logan Paul and KSI have not publicly commented on the lawsuit or the allegations.
During a hearing on April 18, 2024, official documents were released detailing the claims against Prime and how PFAS can harm the human body. Since the news broke, there's been a flurry of activity on social media, with many users expressing concern over the potential health risks associated with the drink.
On April 21, American professional boxer Ryan Garcia used Platform X to warn his followers against consuming the popular energy drink, advising them, "Don't drink Prime."
The lawsuit could have significant ramifications for Prime and its founders.
If the accusations are proven true, the company could face substantial legal and financial consequences. This case also raises broader questions about safety regulations in the energy drink industry and the need for stricter oversight to ensure consumer health and safety.
