Ford’s CEO Jim Farley has confirmed that the company has decided to stop investing in everyday vehicles like the Focus and Fiesta.
In an interview with Car Magazine, Farley explained that while these cars have been popular with customers, they no longer fit Ford’s vision of creating iconic and exciting vehicles.
The days of the Mondeo, Fiesta, and Focus are officially over, and according to Farley, they won’t be returning to Ford’s lineup. The brand aims to break away from what he called "boring" cars and shift its focus to models that generate excitement and embody the Ford spirit.
While many Ford enthusiasts have fond memories of these cars, Farley admitted they don’t inspire him personally.
Changing It Up
Ford is shifting its focus to models like the Mustang, Bronco, and Raptor—vehicles that CEO Jim Farley sees as central to the company’s future.
The Puma, currently a small petrol car, will also be transformed into a fully electric vehicle, despite Ford scaling back its commitment to sell only electric cars in Europe.
Ford’s new electric vehicles, including the Capri and Explorer, will use the same platform as Volkswagen's ID series, with the company hoping customers will embrace the transition.
Farley also hinted that Ford is setting its sights high, aiming to compete with brands like Porsche, with the Mustang playing a more aggressive role in the sports car market.
Declining Sales
Despite these bold moves, Ford has been experiencing declining sales.
The company’s sales dropped nearly 17% in July 2023 compared to the previous year, and Ford has already exited certain markets, such as Denmark.
This decision to invest heavily in SUVs for Europe may be risky, especially since hatchbacks like the Dacia Sandero and Volkswagen Golf continue to dominate the sales charts.
However, Ford remains committed to reshaping its image and focusing on cars that make a lasting impact.
