Google has announced that it will bring artificial intelligence (AI) into the U.S. broadcast of the Paris Olympics.
According to Reuters, Google will use AI to help sports commentators explain competitions during the Paris Olympics.
This partnership involves NBCUniversal and the U.S. Olympic and Paralympic Committee.
For the first time, Google will be the official search AI partner of Team USA, marking the first instance of a tech company partnering with the sports nonprofit, the three organizations said in a statement.
Modernizing Olympic Broadcasts
NBCUniversal, which holds the U.S. broadcasting rights for the Olympics, is modernizing its coverage to attract audiences who don't watch live TV and younger viewers who prefer online clips.
The Comcast-owned media company has announced plans to launch personalized AI-generated daily recaps of the competition, narrated by AI versions of well-known figures like sports commentator Al Michaels.
During daytime and primetime Olympic coverage, NBCUniversal's anchors will use Google Search's AI overviews to answer questions about various sports, such as the importance of pool-lane assignments in swimming.
These AI overviews will provide written responses to search queries without requiring users to click on website links.
AI in Commentary
Comedian Leslie Jones, who will serve as a commentator in Paris, will use Google's Gemini AI model to learn about new sports and entertain viewers. This integration aims to make the coverage more informative and engaging.
The Paris Olympics are set to begin on July 26.
