Huawei Technologies Co. is poised to make a significant splash just hours after Apple Inc. unveils its new iPhone 16. This high-profile product reveal from Huawei, scheduled for September 10, has sparked anticipation for a fierce competition between the two tech giants, according to Hotnews.
Groundbreaking Product Development
Richard Yu, Huawei's consumer division chief, teased the upcoming event on China's social media platform Weibo, hinting at a "groundbreaking" product developed over the past five years.
While details remain scarce, industry insiders suggest that Huawei is preparing to showcase its first double-foldable smartphone, alongside an electric vehicle under its Aito brand.
Although the final model of the car might undergo some modifications before its market debut, its introduction represents a bold expansion into new technological territories for the company.
A Strategic Move
The timing of Huawei's event, just a day after Apple’s launch of its new iPhone models and accessories on September 9, signals a strategic move to capitalize on the spotlight and directly challenge Apple’s market dominance.
Recent data highlights Huawei's resurgence in the Chinese market, where it has reclaimed its position among the top five smartphone manufacturers, edging out Apple in the April-June 2024 quarter. This recovery is largely attributed to the success of Huawei’s Mate 60 series, which features a revolutionary processor.
Huawei’s new device, rumored to be named "Trifold," is expected to feature an innovative design that allows a large tablet-like screen to fold into a compact smartphone form.
Alongside Huawei, other Chinese competitors like Honor Device Co. and Xiaomi Corp. are also advancing their foldable technology, making the upcoming product reveals a crucial moment for the industry.
